SÄZ – Swiss Medical Journal

SÄZ – Swiss Medical Journal

Region

  • National

Magazine
10 times a year
47,000 copies
German and French

Digital offering to follow

Industry

  • Health

The SÄZ is the official organ of the FMH and deals with current, professionally relevant healthcare topics. It will be published monthly from September 2025 and ten times a year from 2026, with a circulation of 47,000 copies. It reaches 95 percent of Swiss doctors.

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FMH – Swiss Medical Association

The FMH is the professional association of Swiss doctors and the umbrella organization of over 90 medical organizations. It represents more than 46,000 members. The General Secretariat with over 100 employees coordinates operational and strategic-political activities and serves as a link to the public.

 

New editors-in-chief for the SÄZ 

The SÄZ will now be edited and published by the FMH, with external journalists supplementing the editorial team. Organizations, institutions, and other authors are invited to submit texts that are relevant to everyday medical practice. An editorial committee reviews the submissions and decides on their publication. Charlotte Schweizer and Matthias Scholer are co-editors-in-chief. Both have many years of media experience and have been involved with the SÄZ in various capacities for a long time.

Verbindung der Schweizer Ärztinnen und Ärzte
Fédération des médecins suisses
Postfach
3000 Bern 16

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The General Terms and Conditions of Stämpfli Communication apply.

To the General Terms and Conditions

An order confirmation is binding. Subsequent changes or cancellations will result in additional costs.

Print advertising

The SÄZ is the official publication of the FMH and the FMH Services Cooperative and reaches 95 percent of Swiss doctors. Also known as the “Yellow Booklet”, it covers professional and health policy issues and includes medical articles, career-related information for doctors, and other content relevant to its target audience. With its variety of formats and focal points, the SÄZ specifically addresses a diverse readership and offers an ideal platform for advertisements.

 

The SÄZ

  • is the leading health policy publication in Switzerland
  • is up to date and of high quality
  • is read and appreciated in practices and hospitals
  • has a 100-year history and also contains job and practice advertisements
     
IssueAdvertising deadlinePublication dateMedical topics
1/202612. January 20263. February 2026

Vaccination | Endocrinology | Psychiatry

2/20262. February 20263. March 2026

Pulmonology | Dementia | Dermatology

3/20262. March 202614. April 2026Pain | Sports medicine | Allergology
4/20266. April 20265. May 2026 Obesity | Sleep | Urogynecology 
5/20264. May 20262. June 2026Nutritional medicine | Phytotherapy | Asthma
6/7 20266. July 20264. August 2026Rheumatology | Gynecology | Geriatric medicine
8/20263. August 2026 8. September 2026Dementia | Orthopedics | Andrology
9/20267. September 2026 6. October 2026Gastroenterology | Neurology | Cardiology
10/20265. October 2026 3. November 2026Psychiatry | Oncology | Infectious Diseases
11/20262. November 20268. December 2026ENT | Diabetes | Vaccination

Print data needs to be delivered to us no later than 4 days after the advertising deadline.  

 

Overview of medical topics I political priorities

If you have any specific enquiries, please to contact mediavermarktung@staempfli.com. 

1/1 page

Margins: 210 × 297 mm plus 3 mm bleed each

Without specific placement

CHF 12,000

Placement of table of contents

CHF 13,800

1/2 page high

Type area: 86.5 × 268 mm
Margins: 101.5 × 297 mm plus 3 mm bleed each

CHF 6,800

1/2 page landscape

Type area: 177 × 132 mm
Margins: 210 × 146.5 mm plus 3 mm bleed each

CHF 6,800

1/3 page high

56 × 268 mm

CHF 6,600

1/3 page landscape

Type area: 177 × 87 mm
Margins: 210 × 95 mm

CHF 6,600

1/4 page high

Type area: 86.5 × 132 mm

CHF 5,600

1/4 page landscape

Type area: 177 × 64 mm
Margins: 210 × 82 mm plus 3 mm bleed each

CHF 5,600

1/8 page landscape

Type area: 177 × 64 mm
Placed at the bottom or top

CHF 3,200

Cover pages

210 × 297 mm

Margins sloping, plus 3 mm bleed each

2nd cover page

CHF 13,800

3rd cover page

CHF 12,500

4th cover page

CHF 15,000

Panorama pages

2/1 pages: 420 × 297 mm, full bleed, plus 3 mm bleed each
2 ½ pages: 420 × 146.5 mm, full bleed, plus 3 mm bleed each

2/1 pages

CHF 21,000

2 ½ pages

CHF 12,000

Advertorials

The advertising deadline for advertorials is 5 working days before the regular advertising deadline.
The text must be approved by the editorial team. The content must stand out from the layout of the magazine and be visibly labelled as advertorial.

1/1 page

CHF 12,000

1/2 page

CHF 6,800

Supplements

and other special formats

We will be happy to advise you on the possibilities.
Prices on request. Bookings are not binding.

The creation and customisation of advertisements for print are subject to a charge. Stämpfli Communication will charge for design or post-editing costs on a time and material basis. The hourly rate is CHF 140.

Technical information 
Magazine format: A4, 210 × 297 mm

Bleed
Add 3 mm bleed on all sides for adverts

Print material
PDF/X-4 in accordance with ISO 15930-7, 300 dpi, CMYK, embedded fonts,
5 mm bleed, guidelines at pdfx-ready.ch
The paper for the SÄZ magazine is uncoated. We require the print data uncoated.

Repeat discount

3×

5%

5×

10%

10×

15%

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