SÄZ – Swiss Medical Journal

Region

  • National

Magazine
10 times a year
47,000 copies
German and French

Digital offering to follow

Industry

  • Health

The SÄZ is the official organ of the FMH and deals with current, professionally relevant healthcare topics. It will be published monthly from September 2025 and ten times a year from 2026, with a circulation of 47,000 copies. It reaches 95 percent of Swiss doctors.

FMH – Swiss Medical Association

The FMH is the professional association of Swiss doctors and the umbrella organization of over 90 medical organizations. It represents more than 46,000 members. The General Secretariat with over 100 employees coordinates operational and strategic-political activities and serves as a link to the public.

 

New editors-in-chief for the SÄZ 

The SÄZ will now be edited and published by the FMH, with external journalists supplementing the editorial team. Organizations, institutions, and other authors are invited to submit texts that are relevant to everyday medical practice. An editorial committee reviews the submissions and decides on their publication. Charlotte Schweizer and Matthias Scholer are co-editors-in-chief. Both have many years of media experience and have been involved with the SÄZ in various capacities for a long time.

The General Terms and Conditions of Stämpfli Communication apply.

To the General Terms and Conditions

An order confirmation is binding. Subsequent changes or cancellations will result in additional costs.

Print advertising

The SÄZ is the official publication of the FMH and the FMH Services Cooperative and reaches 95 percent of Swiss doctors. Also known as the “Yellow Booklet”, it covers professional and health policy issues and includes medical articles, career-related information for doctors, and other content relevant to its target audience. With its variety of formats and focal points, the SÄZ specifically addresses a diverse readership and offers an ideal platform for advertisements.

 

The SÄZ

  • is the leading health policy publication in Switzerland
  • is up to date and of high quality
  • is read and appreciated in practices and hospitals
  • has a 100-year history and also contains job and practice advertisements
     
IssueAdvertising deadlinePublication dateSubject   
1/202511 August 20253 September 2025Outpatient tariffs, the new SÄZ   
2/202515 September 20258 October 2025Hospital care and planning, diabetes, obesity   
3/202520 October 202512 November 2025Shortage of specialists vs. good patient care   
4/202517 November 202510 December 2025    
1/202612 January 20263 February 2026    
2/20262 February 20263 March 2026    
3/20262 March 202614 April 2026    
4/20266 April 20265 May 2026     
5/20264 May 20262 June 2026    
6/7 20266 July 20264 August 2026    
8/20263 August 2026 8 September 2026    
9/20267 September 2026 6 October 2026    
10/20265 October 2026 3 November 2026    
11/20262 November 20268 December 2026    
1/202711 January 20271 February 2027    

The topics for 2026 will be announced in autumn 2026. If you have any specific enquiries, please feel free to contact mediavermarktung@staempfli.com. 

The creation and customisation of advertisements for print are subject to a charge. Stämpfli Communication will charge for design or post-editing costs on a time and material basis. The hourly rate is CHF 140.

Technical information 
Magazine format: A4, 210 × 297 mm

Bleed
Add 3 mm bleed on all sides for adverts

Print material
PDF/X-4 in accordance with ISO 15930-7, 300 dpi, CMYK, embedded fonts,
5 mm bleed, guidelines at pdfx-ready.ch
The paper for the SÄZ magazine is uncoated. We require the print data uncoated.

Repeat discount

5%

10%

10×

15%

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